The Customer Odyssey or “How do you decide what to buy?”
It’s only September but my kids are already starting to provide me with lists of what they want for Christmas.
>“You will remember Daddy won’t you?
You’ll remember what I’ve shown you.”
Sometimes I’m pretty spontaneous and buy stuff straight away after a single website visit (a single customer journey). Sometimes I prevaricate, make selections online, change my mind and leave, come back, add to basket, get distracted, check out another website, check my bank account, leave the website, a week later return and then finally buy something completely different from the high street store of the original company I was visiting the website of (a customer odyssey*).