Customer Engagement, the new black.

As fashion week in London draws to a close, even the non-fashion conscious in London can’t help but be aware. Between the cleverly integrated underground Twitter displays starring the #LFW, and the schedules & reviews everywhere; London Fashion Week’s dedication to customer engagement across all of its online and offline marketing channels is certainly admirable.

So this week the mail elves at Ultraspeed have been industriously packaging up cScape’s 5th Annual Customer Engagement report for our clients. Together with Econsultancy, cScape have researched and put together one of the most comprehensive publications on Customer Engagement available. Seeing that organisations are increasingly engaging with their customers to improve performance across the board Ultraspeed are sending a free copy to all our clients, which we hope they will find useful for planning their marketing in 2011.

Our own Jordan Gross has written a lovely article about what to look for when house hunting for your (customer) data, which you can read here. For numerous other useful articles from the report you can purchase your own copy here or wait for your very own copy in next week’s post!

We hope you are all having an enjoyable 2011 and watch this space for some new online developments and soon-to-be released products.

The Future of Hosting? 4 Predictions from CTO Mike Shanks

The hosting industry is a fast paced world not only attempting to keep up with the current demands of customers but constantly trying to work out what people will require from online platforms 6-18 months from now. In both the foreground and the background at Ultraspeed, is a team dedicated to keeping an eye on current and future trends and also developing innovative ideas for our next generation platforms.

Technology and infrastructure are at the very heart of any successful operation, and they play a big part in delivering a product to the the end customer. However without an understanding of what people want from their environments, or where their business is leading them with its own online presence, it is nearly impossible for people to take full advantage of what is delivering their online activity.

With that in mind I thought I’d put down a few thoughts on where over the next 12 months all of this work on platform delivery should take us.

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A Resolute New Year: New Year Series Part 3

For this year’s first newsletter we asked a few of our friends, colleagues and clients to let us know what they thought that the ‘trends’ would be for this New Year, 2011. In hearing some of their thoughts, ideas and hopes for what could be popular in the online realm, it got me to thinking how I wanted to improve myself in an online way. In fact once I got to trying to think of just three, I realised there were a lot of trends, now very much past, that I should really be jumping on (read catching up with!). So I apologise now to those of you who will read this and be screaming at me for not already being part of the movement and I hope that you’ll help me reach my New Year Online Resolutions!
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Top 3 trends for 2011: New Years Series Part 2

Here at Ultraspeed while we can certainly say we provide some of the best Managed Hosting services on the market – we can’t lay claim to predicting the future. Which is why we’ve asked some of the our friends and clients who are doing wonderful things in the online world to let us know what they think are the top three things to look out for in 2011.

In the second part of the New Years Series, Claudie Plen of Edge Thinking kindly shares her top 3 online tools to look out for in 2011.

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